{"id":6527,"date":"2021-01-13T17:17:04","date_gmt":"2021-01-13T17:17:04","guid":{"rendered":"https:\/\/acmanet.org\/2021\/01\/virtual-events-still-make-the-world-go-round\/"},"modified":"2021-01-13T17:17:04","modified_gmt":"2021-01-13T17:17:04","slug":"virtual-events-still-make-the-world-go-round","status":"publish","type":"post","link":"https:\/\/acmanet.org\/virtual-events-still-make-the-world-go-round\/","title":{"rendered":"Virtual Events (Still) Make the World Go \u2018Round"},"content":{"rendered":"

Virtual Events (Still) Make the World Go \u2018Round <\/strong>
\nBy John Catapano, ACMA Business Development Manager<\/em><\/p>\n

The Covid-19 pandemic has personally affected us all in so many ways since its arrival a little less than one year ago. Life has changed drastically\u2026from the way our children learn and play to the way we visit and socialize with friends and loved ones. The way we conduct business has also changed dramatically, but companies with bottom lines and revenue goals should really reconsider the impact of pulling back. Do you really want to lock your marketing budget in a safe for when the sun begins shine brighter on the economy?<\/p>\n

When I consult with my advertising clients during a downturn in the economy, I always stress to them \u2013 do not take your foot off the pedal. I continue with the fact that their competition has probably pulled back, their advertisements are nowhere to be found, and this is an opportunity to take advantage: continue to be seen, continue to broadcast their message and continue to develop new relationships whether they close business today or tomorrow.<\/p>\n

The Show Must Go On Through Virtual Events<\/strong><\/p>\n

The same can be applied to events, conferences, and trade shows \u2013 the life blood for many companies and a significant annual marketing investment to reconnect with customers, meet new buyers and decision makers, and ultimately boost their business development efforts and bottom-line. With traditional, in-person events cancelled worldwide due to the pandemic, all is not lost. Executives can still set and achieve goals and marketing personnel can breathe easier because the show must go on through virtual events.<\/p>\n

Virtual technology recreates the event\u2019s live experience in an innovative and truly interactive digital venue. Consider this technology as the \u201cdigital convention center\u201d until the world can travel and reunite under one roof. Just like the traditional, in-person event, today\u2019s virtual event technology seamlessly tackles the three pillars of any well-planned event – Networking, Education and Commerce:<\/p>\n