Guides for the Use of Environmental Marketing Claims

January 19, 2024

Author
Federal Trade Commission
Comments
These gudilines should be consulted if and when composites are marketed as a more sustainable alternative to similar materials.
Summary
This document provides general principles and specific guidance on the use of environmental claims in marketing. For example, the guide explains when and how biodegradable claims can be made. Categories of environmental marketing claims include carbon offset claims, renewable energy claims, recycleable claims, and renewable materials claims.